14 ACTIONABLE WAYS TO IMPROVE YOUR BUSINESS WEBSITE

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Your business website needs to clearly communicate with your audience what you do, why you do it, and who you do it for. It's easy to get caught up with how great you are as a business, that you forget to make sure we are addressing core concerns your audience has first and foremost.


So, what do you need to know to start improving your web design?


1. Have a detailed purpose plan for your site

2. Remove stocky images and ambiguous terminology

3. Include social share and follow buttons

4. Implement calls-to-action

5. Use the right imagery that works for your target audience

6. Create a navigation that easily guides users through your site

7. Let your visitors scroll on your homepage

8. Don't be afraid of white space

9. Stay mobile friendly

10. Focus on SEO

11. Utilize automation and never stop testing

12. Find and fix 404s

13. Create unique offerings

14. Create content for your persona

Tiffany Smith